Build a Fitness Business That's Actually Yours

The Garage Franchise Programme is for operators who want more than a licence to run someone else's playbook — you'll shape your community, develop your own team, and grow with a brand that backs you every step of the way.

Most fitness franchises hand you a manual and call it a partnership. Follow the script, run the classes, don't ask questions.

That's not us.

The Garage Franchise Programme exists for people who want real involvement — in how programmes are run, in the workshops and events that bring your community together, and in a working relationship with the people who built this brand. If you're looking for a hands-off investment, we're probably not the right fit. If you're looking to build something you're proud to put your name on, keep reading.

HOW WE'RE DIFFERENT

No master programme, trickled down

We don't believe in a one-size-fits-all playbook copied across every branch. Fitness doesn't work that way, and neither should your business. Instead, we invest in the people running each location — helping you build a strong team of trainers through real trainer development, backed by marketing support that actually moves the needle in your community.

Autonomy, with the brand behind you

Community building is where you lead. You know your members, your neighbourhood, and what your city needs from a fitness studio — so you get the autonomy to build it your way. What you're never doing is building it alone: The Garage brand stands behind you with the systems, standards, and support that make that autonomy work.

WHAT YOU GET

Trainer development. We help you recruit, train, and grow a team of trainers who can run programmes at The Garage standard — not just follow a script, but coach.

Marketing support. National brand support paired with the tools and guidance to market your studio locally, so you're building an audience that's genuinely yours.

Community ownership. The freedom to create workshops, events, and programming that reflect your community — with the backing of an established brand, not a rulebook that gets in your way.

A real working relationship. Direct, ongoing involvement with The Garage's brand owners — not a support ticket queue.

WHO WE'RE LOOKING FOR

The Garage Franchise Programme isn't for everyone, and we're upfront about that. We're looking for people who:

  • Have a solid grounding in fitness or sports science

  • Genuinely enjoy meeting new people and building community

  • Understand that fitness is a lifelong practice, not a short-term push

  • Believe a fitness studio should welcome everyone — and help every single person become a better version of themselves

If that sounds like you, you'll fit right in.

Ready to Build Something That's Yours?

Let's talk about what a Garage franchise could look like in your community.

Enquire About Franchising